Seasonique TV Ad
I just saw the the new Seasonique TV ad. Very disappointing.
I admit I didn't get the concept of the Logical vs. Emotional side witty, mirror-mirror-on-the-wall (or maybe Alice-in-Wonderland?) interplay at all. Whether or not to take the Pill is a logical decision, but when considering the Pill's mechanism of action, risks/benefits profile, your emotional side comes into play. Really? Anyhow, maybe it's just a case of de gustibus and all that.
The main reason I found the Seasonique TV ad disappointing is.... Well, watch the ad and see if you can guess:
Not only do they go on and on about "the period" in the ad, but even the doctor tells you that "There's no medical need to have a monthly period on the Pill. Lots of women are having 4 periods a year."
That's incorrect. There's no medical need to have a monthly withdrawal bleed on the Pill, not a monthly period. [As you recall, women taking the Pill do not have menstrual periods at all.] What the ad doctor is actually saying is that there's no medical need for you to induce a monthly bleed while on the Pill. Big difference between you actively manipulating the hormone dosages in the Pill and you passively having a monthly menstrual period.
I realize that a TV ad is expensive, the time is limited, and the ad's function is to convey a marketing message not to educate. But that's no excuse to misinform.
It's like there's this implicit assumption out there that we mustn't trouble potential Pill users with too much information. And that really annoys me. Explain the difference between a period and withdrawal bleeding and watch the confusion cause women's heads to explode. Tell women they don't actually have periods while on the Pill and avert your eyes while the shock of the revelation paralyzes them into grotesque poses.
To see the Seasonique ad adhere to such a silly assumption by disseminating misinformation in such a matter-of-fact manner was really disappointing. Not to mention discouraging. It's not enough I have to debunk The New York Times, now I have to correct the drug manufacturers as well. At what point do I just admit defeat and give up on trying to get accurate information out to women?