Saturday, February 05, 2005

Fewer Periods. More Possibilities Part Deux

Just saw the new version of the Seasonale ad. Basically, the same model, same white dress, and four redish dots. The change [notable mostly because I was listening for it]: the text the announcer was reading. Now it's, and I paraphrase "Seasonale extends the time between periods", "Can cause bleeding like a period", and an emphasis on the few rare SE of using the Pill.

Overall impression: If you don't already know about period control, you'd be hard pressed to figure out from the commercial what Seasonale does. [It shifts the frequency of your fake period.] The ad isn't very helpful; it confuses more than it teaches.

What I found interesting was the mention that over 250,000 women are using it. Considering that there are tens of millions of women who menstruate, and millions who suffer from period-related problems, this is a tiny, tiny number.

Bottom line: I don't think Barr Labs is doing a very good job educating women about menstrual management. [I should talk! When is the last time I had an instructive post about period control?]


At 12:25 AM, Anonymous Anonymous said...

I really liked the positive feeling I got from the ad though, compared to the actual trip to the obviously disapproving doctor who perscribed me Seasonale for my painful periods. Realities a bitch sometimes.

So if your not ovulating, how can you have a period? If there's no egg there, why the bleeding?

Thanks for the great post.


At 5:13 AM, Blogger ema said...


When you take the Pill/Seasonale, the hormones in the pill suppress your body hormones. This leads to: 1) no ovulation, and 2) a steady level of hormones (because you take the same dose of hormones every day). The steady level of hormones keeps the uterine lining thin. (Thin lining = no bleeding.)

When you stop taking the pills for 7 days, you no longer have a steady level of hormones. This disturbance destabilizes the uterine lining and causes the fake period. (You withdraw the pill hormones, and this causes the bleeding. Hence the name for this bleeding = withdrawal bleeding.)

At 11:44 PM, Anonymous Anonymous said...

Thank you so much. That makes a lot of sense.



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