Fewer Periods. More Possibilities Part Deux
Just saw the new version of the Seasonale ad. Basically, the same model, same white dress, and four redish dots. The change [notable mostly because I was listening for it]: the text the announcer was reading. Now it's, and I paraphrase "Seasonale extends the time between periods", "Can cause bleeding like a period", and an emphasis on the few rare SE of using the Pill.
Overall impression: If you don't already know about period control, you'd be hard pressed to figure out from the commercial what Seasonale does. [It shifts the frequency of your fake period.] The ad isn't very helpful; it confuses more than it teaches.
What I found interesting was the mention that over 250,000 women are using it. Considering that there are tens of millions of women who menstruate, and millions who suffer from period-related problems, this is a tiny, tiny number.
Bottom line: I don't think Barr Labs is doing a very good job educating women about menstrual management. [I should talk! When is the last time I had an instructive post about period control?]