Patient Office Visits, Phreesia Style
Shorter Phreesia, the first company to provide a free and substantially more useful patient check-in solution in a doctor's waiting room:
You, the doctor, provide the captive audience.
We, Phreesia, provide a free touch-screen pad and enough pharma ads to make us all [who aren't doctors or patients] rich.
I don't think so! Blasting patients with pharma ads does not a pre-visit personalized interactive patient interview in [my] waiting room make.
A first visit, when you're trying to establish a rapport with the patient, gather information, figure out what the problem is and devise a plan of treatment is not the appropriate time for third party commercial endeavors.
I don't have any experience with Phreesia, nor do I know anyone who has. It's just that something about the concept rubs me the wrong way. A lot of bells and whistles to mask the underlying business model: Pharmas pay a middleman to serve their ads to vulnerable people in an inappropriate setting.
I mean, why not just cut out the middleman, pay the doctor directly and have him/her deluge the poor patient with ads. Speaking of which, have I mentioned that there's quite some down time (literally) during a gyn exam and a whole celling begging for a pharma ad projection. [If interested, call me! Lots o' wall space at reasonable rates!]
That's my first impression of Phreesia. What's yours?
2 Comments:
Phreesia is a device that solved some check-in problem and solving those typo-error. It is an innovative product that wants to make some money to put some ADS.
I don't complain watching commercials in any TV shows. It is part of making some money.
Just like your website, there's a bunch of amazon products on the right frame. Do I care... no you just want to make some money.
I hope you got my point.
Anon,
I appreciate your confidence in my site but let's be realistic here. As much as I'd like it to be true, patients in a doctor's office and readers of a blog are not comparable populations when it comes to ads.
I have nothing against making money from ads. It's just that when you're dealing with a captive and vulnerable population (patients), in my opinion, you have to thread extremely carefully when it comes to commercial interests.
Post a Comment
<< Home