I saw this ad yesterday near Times Square (49th and 8th) and I don't get why the women have to be nude. To me that totally undermines the point of the ad.
On one hand Dove presumably celebrates women in this age group by acknowledging that they exist and by featuring them in the ad. On the other hand it cuts them down to size by depicting them as totally exposed and vulnerable. There's nothing positive or empowering about vulnerability in this context.
Public nudity isn't an asset; it's a handicap. At the risk of stating the obvious, there's a reason why we never see truly powerful people au naturel.
So what exactly is Dove's message?