Are You a Plum?

Via HealthNewsDigest, the American College of Obstetricians and Gynecolgists (ACOG) is launching Plum, a new pregnancy magazine for women 35 and older:

The face of pregnancy in America is becoming older, according to data compiled by the federal government. Birthrates for women 30 and younger are decreasing. Meanwhile, older women are having more children than ever, with birthrates for American women between 35 and 49 years soaring by 34 percent since 1990.

Aside from the title [I don't quite get the connection], this is a very good idea. It's encouraging to see ACOG expanding its educational efforts. ACOG has always had a very good library of patient pamphlets, but I'm not sure the public at large is aware of this resource. In any case, instead of sensationalistic gloom-and-doom articles, ACOG's imprimatur will guarantee that women over 35 contemplating pregnancy will be able to get constructive, practical pregnancy-related advice, uniquely suited to their needs.

And, while we're on the subject of good news [fyi, book-related announcement] check out HealthNewsDigest's main page. A pleasant surprise to see the mention.

Update: I had to remove the magazine's picture because it was distorting the blogroll.