NuvaRing TV Commercial

Last night I saw the new NuvaRing TV ad and found it to be acceptable.

I wasn't too keen on the depiction of women walking around with what looked like a blue hula hoop around their hips. It left the impression of a large, cumbersome device. Which NuvaRing isn't. [If correctly inserted, neither the user, nor her partner should feel it.]

Also, I'm not sure someone unfamiliar with NuvaRing--a vaginal ring--understood its correct placement by viewing the ad. Taking a pill is common knowledge, and the patch ad shows device placement. Maybe they could have shown NuvaRing in situ, on a plastic model.

Or, even better, NuvaRing on parade:



A woman walking down the runway in a bejeweled panty outfit, a la this one Carrie sported in one episode of Sex and the City. Except, instead of sparkly appliques, it could've had a NuvaRing logo. [Do I have a future as an ad person, or what?]

In any case, I am just glad to see another commercial for a contraceptive on TV. Exposing a wider audience to health information is always a positive development.


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