Seasonique: "Repunctuate Your Life" Commercial

Just saw the new TV commercial for Seasonique and I think it's much better than their previous ad. Why? Because of this:

Did you know? Did you know? Did you know that when you're on a birth control pill there's no medical need to have a monthly period?

The split personality angle is gone, replaced by an emphasis on informing women about the key concept behind Pill use and extended regimens -- no medical need to have a monthly bleeding episode when you're on the Pill.

Granted, there's still no mention of the fact that women using the Pill, regardless of regimen, do not have menstrual periods for the duration of use, or of the difference between a period and withdrawal bleeding. But, by making the concept of "no medical need to have a monthly period" the focus of the ad, it points women in the right direction and allows them to use that message as a springboard for in-depth discussions with their physician.

Here are the ads (new one first). Which one do you think is better?

NuvaRing TV Commercial

Last night I saw the new NuvaRing TV ad and found it to be acceptable.

I wasn't too keen on the depiction of women walking around with what looked like a blue hula hoop around their hips. It left the impression of a large, cumbersome device. Which NuvaRing isn't. [If correctly inserted, neither the user, nor her partner should feel it.]

Also, I'm not sure someone unfamiliar with NuvaRing--a vaginal ring--understood its correct placement by viewing the ad. Taking a pill is common knowledge, and the patch ad shows device placement. Maybe they could have shown NuvaRing in situ, on a plastic model.

Or, even better, NuvaRing on parade:



A woman walking down the runway in a bejeweled panty outfit, a la this one Carrie sported in one episode of Sex and the City. Except, instead of sparkly appliques, it could've had a NuvaRing logo. [Do I have a future as an ad person, or what?]

In any case, I am just glad to see another commercial for a contraceptive on TV. Exposing a wider audience to health information is always a positive development.


Technorati tag: NuvaRing

NuvaRing Ad, Or Curiosity Killed the Cat

Organon has launched a direct-to-consumer TV ad campaign for its birth control vaginal ring, NuvaRing. I must say, I am very curious to see how this commercial looks like. I have a call in to the pharma for more information on where they plan to air the ad.