Seasonique: "Repunctuate Your Life" Commercial
Just saw the new TV commercial for Seasonique and I think it's much better than their previous ad. Why? Because of this:
Did you know? Did you know? Did you know that when you're on a birth control pill there's no medical need to have a monthly period?
The split personality angle is gone, replaced by an emphasis on informing women about the key concept behind Pill use and extended regimens -- no medical need to have a monthly bleeding episode when you're on the Pill.
Granted, there's still no mention of the fact that women using the Pill, regardless of regimen, do not have menstrual periods for the duration of use, or of the difference between a period and withdrawal bleeding. But, by making the concept of "no medical need to have a monthly period" the focus of the ad, it points women in the right direction and allows them to use that message as a springboard for in-depth discussions with their physician.
Here are the ads (new one first). Which one do you think is better?