Sunday, May 10, 2009

Seasonique: "Repunctuate Your Life" Commercial

Just saw the new TV commercial for Seasonique and I think it's much better than their previous ad. Why? Because of this:

Did you know? Did you know? Did you know that when you're on a birth control pill there's no medical need to have a monthly period?

The split personality angle is gone, replaced by an emphasis on informing women about the key concept behind Pill use and extended regimens -- no medical need to have a monthly bleeding episode when you're on the Pill.

Granted, there's still no mention of the fact that women using the Pill, regardless of regimen, do not have menstrual periods for the duration of use, or of the difference between a period and withdrawal bleeding. But, by making the concept of "no medical need to have a monthly period" the focus of the ad, it points women in the right direction and allows them to use that message as a springboard for in-depth discussions with their physician.

Here are the ads (new one first). Which one do you think is better?


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At 6:04 AM, Anonymous Anonymous said...

I just changed over to Seasonique, after a great talk with my OB/GYN about feminism and the stupid political history of pill periods.
But I'm still confused. Since we're not having menstrual periods at all, why in the hell do we actually need to have any withdrawal bleed? If I'm taking it correctly and not missing pills, I'm not going to get pregnant, and there's no reason to have any "periods." I smell conservative politics AGAIN.

At 5:11 PM, Blogger ema said...

You're probably right. Should the people in charge of making medical decisions for repro-age women (pretty much everyone who isn't the patient and her MD) figure out that the Pill, in addition to helping control fertility, also helps control menses I suspect there'd pandemonium in the streets.

As far as the withdrawal bleed, there's no medical reason for it once a month (or, for that matter, once every 3 months).

The key is to find a regimen that's suitable to your needs and lifestyle and just use it.


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